Hi, I’m Rita.

I’m a longtime digital media editor turned UGC creator with a continuous drive for self-improvement and a soft spot for great products, beautiful places, and content that feels genuinely real.

I spent more than two decades working behind the scenes in women’s lifestyle media, creating and shaping the kinds of stories and product recommendations people actually click on, save, and buy. These days, I’m on the other side of the camera, creating content that blends my strategic professional background with a natural, relatable on-screen presence.

My work lives at the intersection of beauty, lifestyle, and travel. From skincare demos and everyday routines to product reviews, voiceovers, and real-life moments that feel more like a trusted recommendation from a friend than an ad, I create content that’s polished and elevated, but genuine and authentic.

I also bring something brands value deeply: I understand midlife women, moms, and household decision-makers because I am one. I know what earns trust, what feels worth the money, and what actually makes someone click “add to cart” — and I create with that perspective in mind.

If you’re looking for a creator who understands both storytelling and what drives engagement and conversion, I’d love to work together!